Let's Collaborate
One principle
Good design is as little design as possible.
I've applied it to brand identities, products, and operations systems serving over a million businesses. The discipline is the same regardless of the medium.
Twenty years. Product design. Brand. UX. Operations.
Amazon at scale. 600,000 labor hours removed through AI/ML/AWS automation.
Consulting and brand builds from zero. Army of Me LLC and Tiny Food Foundry.
Services
AI products, automation, and machine learning
The goal is always specific: reduce touches, improve forecast accuracy, create capacity, eliminate waste.
Systems thinking maps where humans belong in each connected system: internal users, external customers, both.
Product design and user research
Most product problems are definition problems.
The wrong thing was built because the right question was never asked.
I work at that layer: users, mental models, information architecture, interaction.
Brand identity and website builds
Strategy first: what does it need to say, look like, and accomplish.
Everything follows from that: visual system, site design, e-commerce, fulfillment.
Consulting engagements are structured through Army of Me LLC.
Operations transformation
I've redesigned systems that had to work for millions of businesses simultaneously.
The method is the same at any scale: find the constraint, fix it at the source, measure the delta.